Get Aligned
A community partnership between KISS 104.1FM and P&G.
Brief
Create a media sales plan that includes radio and digital channels for P&G products.
Insight
Consumers are increasingly interested in products that support a healthy gut microbiome. Black males are 20 percent more likely to get colon cancer and 40 percent more likely to die from it.
Campaign
The “Get Aligned” partnership between Cox Media Group’s KISS 104.1 FM and P&G revolves around a community health and wellness event in Atlanta, GA. The initiative aims to promote gut health awareness, address health disparities, and spotlight Align, a P&G brand with probiotic supplements. The event features family entertainment and personalized nutrition advice.
Promotion for the event includes investments across radio and digital advertising.
Key Takeaways
Identifying shared values between KISS 104.1FM and P&G while aligning the campaign's focus on gut health with market trends.
Creating a meaningful connection with the audience through consistent brand messaging across multiple touchpoints.
*Disclaimer: Not affiliated with the Cox Media Group or P&G. All trademarks used are the property of their respective owners, and their use here does not imply endorsement.