USA
A campaign for United Sodas of America.
Brief
Develop a campaign for the United Sodas of America that addresses a key challenge or opportunity.
Campaign
A comprehensive marketing campaign that reimagines soda as a guilt-free, premium experience through targeted activations and multi-channel strategies.
Insight
Modern consumers are increasingly looking for beverages that combine indulgence with wellness. They want the joy of soda without the guilt of unhealthy ingredients.
Key Takeaways
Blending primary and secondary research to uncover consumer perceptions of soda.
Embracing soda’s identity, rather than shying away from its stigma, to emphasize authenticity and relatability.
Integrating paid, earned, shared, and owned strategies for a 360-degree approach to building awareness and engagement.
*Disclaimer: Not affiliated with United Sodas of America. All trademarks used are the property of their respective owners, and their use here does not imply endorsement.